Friday, 7 November 2014

Healthy Complexioned Looking People Are Given Prority As Leaders


Healthy complexion often beats attractiveness when it comes to choosing candidates. According to a new study, a person having intelligent look is preferred over a healthy one, only when the requirement is 

exploration of new markets or negotiating skills for sorting differences between groups. Assistant professor at the VU University, Amsterdam, Brian Spisak, said “it always pays for aspiring leaders to look healthy which explains why politicians and executives often put great effort, time and money in their appearance.” The journal Frontiers in Human Neuroscience published these findings.

For the study, 148 men and women were asked by the researchers to select a new CEO for a company, judging by two photos given to them. The job description for the CEO was also provided to the participants and the qualities expected in the CEO comprised competitive nature, aggressiveness and ability to establish a partnership with another company through negotiation. Furthermore, the new CEO would have to keep a watch over many other factors like maintaining a competitive corporate environment and moving into a new market
The face of the same person was presented in two different ways. The face in the first photo exhibited an intelligent look whereas for the second photo, the face was altered with a healthier look. Researchers found that in case of tasks involving diplomacy or inventive solution generation, participants chose intelligent-looking faces. However, in general, candidates having a healthy complexion are preferred in 69 percent of the experiments.
Spisak said “ultimately we found that in certain situations, people prefer intelligent-looking faces. But across all situation that we tested, people preferred healthy-looking individuals.” He also added “here we show that it always pays for aspiring leaders to look healthy, which explains why politicians and executives often put great effort, time, and money in their appearance. If you want to be chosen for a leadership position, looking intelligent is an optional extra under context-specific situations whereas the appearance of health appears to be important in a more context-general way across a variety of situations
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