Apple's Wallet Killer Is Already Making An Impact At Whole Foods



Apple's Wallet Killer Is Already Making An Impact At Whole Foods



Apple’s foray into mobile payments is less than a month old, but Apple Pay might already be making a mark on one of the country’s biggest grocery chains

Apple Pay may have represented about 1% of all Whole Foods transactions in the 17 days since Apple launched the service on Oct. 20, according to estimates from Mike Dudas, the former mobile commerce lead at Google, PayPal, and Braintree/Venmo
Dudas calculated his estimates off Whole Foods statistics sourced from SEC filings, company statements and various news reports
If accurate, Apple should be very pleased with these numbers. Again, Apple Pay is only available on the latest update of iOS — iOS 8.1 — and the service is only available for iPhone 6 and iPhone 6 Plus devices
Yet despite these limitations, customers have completed over 150,000 transactions over a 17-day span, according to Whole Foods’ CIO

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